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KMID : 0665419860010030219
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Korean Journal of Food Culture
1986 Volume.1 No. 3 p.219 ~ p.229
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The Positive Study on Consumer Behavior of Korean Housewives about Meat Processing Products
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Abstract
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The consumption of meat processing products in was creased in Korean recently. Morever the demand of tasted meat processing products being gradual increase in general tendency, and so we expect that in the continuing of westernizing for food life and universalizing of urvanism, the demand of meat processing products.
In order to improve the marketing strategies for the meat processing industries, consummeris particular behaviors were analyzed as for consummer´s recognition, recognition of problem, the evaluation of substitutional proposal, the decision of purchasing intention an purchasing behavior and the evaluation of post-purchasing to the meat processing products.
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